Global Partners in Science Communication
Combining science, culture and creativity to engage broad audiences in the power of science
Who We Are
Global Partners in Science Communication is a hybrid creative agency and consultancy that helps organizations develop an original and strategic approach to communicating science.
We work alongside you and your goals to design and deliver creative events, immersive experiences, public engagement, and educational initiatives — all rooted in storytelling at the intersection of art and science.
Science Communication
Science communication opens doors — and windows — into the world of science. Through events, experiences, media, and conversations, science becomes accessible, relatable, and part of everyday life.
The best engagement is not just informative — it’s riveting, eye-opening, inspiring, emotional, and unforgettable. And achieving that is no small task.
What is SciComm and Why is it Important?
SciComm — short for science communication — is appearing more often in science circles as the need to share science widely continues to grow. But even the term itself reveals a challenge: every field develops its own shorthand, while audiences outside that field rarely speak the language of specialists. That’s exactly why science communication matters.
Definition of Science Communication
Science communication is the art of making science meaningful to the public. It goes beyond data and jargon, translating discoveries into stories, images, and experiences that spark curiosity and connection. It is a profession practiced by writers, photographers, illustrators, digital specialists, and broadcasters. For scientists, it is also a distinct skill, separate from doing science itself and essential for ensuring their work reaches and resonates with wider audiences.
Being a better communicator makes you a better scientist.
Creative science communication is a team sport.
FEATURED PROJECTS
Examples of Science Communication
Banff, Alberta
Founded by Mary Anne Moser
For faculty members, researchers, postdocs, graduate students
Calgary, Alberta
Co-founders Mary Anne Moser (CEO) and Jay Ingram
Street and stage events for more than 130,000 people in 2016 alone.
Calgary, Alberta
Created in 2006, and ran for five years in partnership with Discovery Channel Canada
A challenge to science teachers promoting innovation in science education across Canada.
Calgary
Created by Mary Anne Moser together with academic, cultural, and corporate collaborators.
Putting stories on stage from the worlds of science, art and engineering.
Effective Science Communication
In a nutshell, you want to meet your audience with your whole personality and engage them emotionally in the unfolding of a story. Easy to say, hard to do well.
Consider the audience before all else. Who are you trying to engage and why? Whatever your desired outcome, it is important that you treat the audience with respect.
Get creative! People are busy and have many things calling for their attention. And it is unlikely they find your research quite as captivating as you might. They don’t have the same motivation. How might your science overlap with their motivation?
Guide the frame. Everyone in the communication business knows that the audience can hop off at any moment. Your job is to get their interest – and keep it. That takes knowing a thing or two about story and structure. And a whole lot of discipline when it comes to content decisions.
Bad Science Communication
It sounds harsh, but science has a reputation for being boring. Not the nuts and bolts of it or the wonders of the world – those are exciting – but the communication of it.
Some of the misfiring comes from the intense focus on the science content – without considering how people are making sense of it with respect to what they already know. This sets the stage for misinformation. Try to understand the knowledge framework into which your audience is taking new information.
A presentation of facts and information can feel like a deluge. Flip your rationale for giving a talk, and ask yourself not “What do I want to tell them?” but “Why are they giving me their attention? What are they trying to find out?”
The increased specialization of science puts greater demands on scientists to find common ground with the audience. And it’s not about avoiding jargon and scientific terminology, though that is important too. To find that common ground, you have to remember how the world appeared to work before you studied science.
Work Hours
Please feel free to reach out at any time and we will get back to you within a day.
Email Address
mosermaryanne@gmail.com
Phone Number
1-403-629-3255
