# GPISC

> Work with the Best!


## Posts

- [What the Drake Equation Can Teach Us About Communicating Science](https://gpisc.com/what-the-drake-equation-can-teach-us-about-communicating-science/): While living on a beautiful little acreage in semi-rural Alberta, we got to know neighbours with kids the same age as ours. The dad was a Sasquatch hunter. Their property backed onto the wilds of Bragg Creek Provincial Park, which in turn connected to some of Alberta’s most remote wilderness. So he would go out into his backyard with a special Sasquatch horn to call to it. He also went to other remote places of western Canada to call it, so it is not as though he was convinced it lived close by. I was timid about questioning the logic […]
- [Common Science Communication Techniques That Backfire](https://gpisc.com/common-science-communication-techniques-that-backfire/): The job of a scientist is to collect and analyze data to figure out what is going on beyond our senses. Through data, we know the Earth is not flat, molecules vibrate, and we can predict there will be future pandemics. In many instances, science gives us an understanding of the world that is not visible to the naked eye and in some cases is downright counterintuitive. For example, many children think the Earth gets colder as you head toward the core because the basement is colder. If you want to persuade someone that their everyday senses might be deceiving […]
- [Why Tell a Story?](https://gpisc.com/why-tell-a-story/): I am going to tell you a story about why you should tell a story. You might be saying to yourself, “Why?” Things could get a bit circular here. And good stories follow a linear path, using momentum, colour and detail to keep your attention. So let me set things in motion. By the end of this story, an almost miraculous task will be accomplished. And it is only made possible because of something you are going to do. You see, I am writing this in the south of France, in a rural stone cottage overlooking a valley. The cottage […]
- [The Magical and Mostly Missing Ingredient in Science Communications](https://gpisc.com/the-magical-and-mostly-missing-ingredient-in-science-communications/): I promise I won’t be one of those annoying writers who saves the punchline — the magical and missing ingredient — until the very last paragraph. I respect you too much for that. And also because that’s the missing ingredient. Respect. So now you can skip to the end. But that would not be respectful. Conversations are two-way and they require effort at the outset on both sides. Whether it is a five-year-old child, a political activist of any stripe, an annoying colleague in the humanities, or your slightly odd neighbour, you can help set the stage for a marvellous […]
- [Why You Are More Interesting Than Your Slide Deck](https://gpisc.com/why-you-are-more-interesting-than-your-slide-deck/): I was sitting in the front row, on the left side of the lecture hall, and it should have been a great seat. I did end up thinking a fair bit about seats. I had every reason to believe the scientist I came to see was an interesting person. But I did not see that side. I saw the back side. The back of his shirt had an unusual crease, maybe he had taken a nap beforehand. The belt missed a loop. Did he get dressed in a hurry? It was hard to get into the talk, never mind hear […]
- [Tips From a TV Producer](https://gpisc.com/how-to-prepare-for-a-tv-interview/): Jay Ingram on Discovery Channel shoot Message 90% of what you say will be forgotten. Allow your passion for the subject to show.  Think about the two or, at most, three main points you want to get across to create a distilled message.  Prepare what this message should be and practice it (but do not sound “rehearsed.”) Bridging phrases include: “there is a more important issue here,” or “one thing your listeners might be interested in is …” or “the real question is …” or “the piece that gets me really excited is …”  PRACTICE out loud to make sure […]
- [What To Do When a Reporter Calls](https://gpisc.com/what-to-do-when-a-reporter-calls/): From the Banff Science Communications program archives Ask these questions. What is your name? Which media outlet are you with? What is your story about? How are you approaching the story? What’s happened to trigger this story? Are you speaking to anyone else? What is your deadline? Ask when a story is going to run (and let your organization’s communications team know). How much do you know about the subject? Can I send you some background information? What is your phone number? REMINDER: Please respond to media queries immediately, even if you are not prepared to do an interview that […]
- [About Conversations Based on Respect](https://gpisc.com/science-shows-us-a-picture-of-our-species/): Shooting science on the street as part of the Banff Science Communications program Science shows us things that can seem counter-intuitive During the pandemic, there was a mad scramble to understand the new virus on the scene and how to prevent its spread. In the early days, homemade masks were the only option for many people, and so a group of scientists quickly set out to assess the effectiveness of different kind of materials that people were using to make masks. Here is a list of masks in order of effectiveness, courtesy of Stanford Medicine: Surgical mask Vacuum cleaner bag* […]
- [Interview Prep Sheet](https://gpisc.com/one-page_interview-prep-sheet/): Participants in the Banff Science Communications program To prepare for an interview, give some thought in advance to the outcomes you are hoping to achieve (call to action, behavior change, attendance, conversation). Create a short one-paragraph summary of the story you want to tell (what, so what, now what) and think about the absolutely essential things you would like to get across, including visual ways to enhance the message. Three messages your want to convey during the interview: Message 1 — Message 2 — Message 3 — Examples, analogies, illustrations: Facts and figures: Props (what could you show to a […]
- [Television Interview Do's and Don'ts](https://gpisc.com/television-interview-dos_and_donts/): John Davidson and Henry Kowalski at the Banff Science Communications program This list comes from the seasoned television producers who taught in the Banff Science Communications program. Thanks Henry and Rob! Interview do’s This is a two-sided do and don’t. Respect the reporter and the audience. However, don’t assume they are knowledgeable about your subject.  Prepare. Be succinct. Try to talk with your hands and arms – but not too much. Your feet should remain planted in one spot for most of the interview. This helps the shooter or videographer to keep you nicely framed throughout the interview, unless you […]
- [How to Host a Five-Star Workshop](https://gpisc.com/how-to-stage-a-user-centred-workshop/): A learning experience in an informal setting is not a classroom. Event rules apply! This checklist will help you shape and deliver your workshop in a user-centred style that will earn you rave reviews. Thank you for thinking this way – your audience will GREATLY appreciate it. If you don’t like checklists, simply do this:Put yourself in the shoes of a typical guest and walk through the entire experience. What do they receive from you before they leave their house? Did they get a reminder with suggestions for what to wear and where to park? Is the venue entrance clearly […]
- [Your Slides Are Not Your Speaking Notes](https://gpisc.com/your-slides-are-not-your-speaking-notes/): Taking a professional approach to presentation decks PowerPoints used in scientific talks would generally be described as brutal for any public talk. Here are 20 tips for using Powerpoint well, regardless of the audience. 1. Think about whether you need a slide deck at all. The focus should be on you. Excellent presenters don’t really need a slide deck at all, maybe just a background slide and a handful of surprises. 2. Please face the room. Do not talk to your deck. 3. So here is a quandary. PPT was initially a medium for slide decks, and slides are best […]
- [What Makes For a Good Radio Interview?](https://gpisc.com/what-makes-a-good-radio-interview/): Participants in the Banff Science Communications program Thank you to the radio broadcasters in the Banff Science Communications program for these suggestions.  1) Engaging content First and foremost, the content is relevant to the lives of all listeners. Easiest way to assure a good interview is to tell your story in a much abridged chronological order. In a good interview, the person being interviewed understands the adage: “Imagine you are talking to an interested but distracted person over a bad phone line that is about to go dead.” The material is not too dense. The person being interviewed is passionate […]

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- [Home](https://gpisc.com/): Global Partners in Science Communication Combining science, culture and creativity to engage broad audiences in the power of science Who We Are Global Partners in Science Communication is a hybrid creative agency and consultancy that helps organizations develop an original and strategic approach to communicating science. We work alongside you and your goals to design and deliver creative events, immersive experiences, public engagement, and educational initiatives — all rooted in storytelling at the intersection of art and science. Start a Conversation Science Communication Science communication opens doors — and windows — into the world of science. Through events, experiences, media, and conversations, science […]


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